In any company, you can live and experience quality in two ways: Either you take the initiative and proactively determine the quality of your products and processes. Or you only address it once the first problems arise. In that case, you are in "firefighting mode," constantly putting out fires sparked by customer complaints and internal issues.
Unfortunately, in my daily work, I encounter many companies trapped in this reactive mode, constantly chasing the quality of their products and processes. The reasons for this are manifold: On one hand, it’s due to a lack of resources and time; on the other, it’s the mindset that quality can simply be "added later"—specifically, when the customer starts screaming for it.
It would be so much easier if companies thought about the quality of their products and processes from the very beginning. That is exactly what proactive quality assurance is all about. One of the most important tools for this type of quality assurance is the Failure Mode and Effects Analysis, or FMEA for short.
As part of an FMEA, you use a structured approach within an interdisciplinary team to uncover potential process and product failures early on, thereby reducing risk. Ideally, the FMEA is treated as a living, central knowledge document within the company.
Admittedly, the initial creation of an FMEA requires a certain amount of effort and expertise. However, compared to the costs of a product recall, these are significantly lower. So, does every company absolutely need an FMEA? I say no, it’s not a must. But companies that consciously choose to forgo it must be prepared to accept the consequences that result from poor quality.
Since we are currently in the holiday season, I’ll use a summer analogy: If you’re heading to the beach, you should apply plenty of sunscreen before sunbathing. But do you really have to apply it if you just don’t feel like it? Sure, some people burn faster than others. But that doesn’t mean you’re forced to use sunscreen. Just don’t complain when you end up with a nasty sunburn.
What does this have to do with poor quality? In both scenarios, you’re wiser after the fact. Because after your first sunburn and your first product recall, you’ll know exactly why you should rely on sunscreen—and proactive quality management—in the future.
Many quality managers have been "burned" before: They know from experience that it makes sense to invest in tools for proactive quality planning.
So that you can learn from them without getting burned yourself, I’ve written down 30 pro-tips on how not to approach an FMEA. My tips will help you if you encounter resistance during your internal mission for proactive quality management.
If you follow these tips, you are guaranteed to drive your FMEA into the ground and play right into the hands of your internal critics. However, if you draw the right conclusions from my suggestions for failure, you will succeed with your FMEA.
Ideally, you should make it an integral part of your quality management system. This ensures that changes and new input regularly find their way into the FMEA. And that puts your company in the absolute top tier!
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