Take ownership of, execute, and streamline end-to-end processes

Alexandra Schartner

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Alexandra Schartner

Posted on

22.9.2026

Imagine a relay runner trying to pass the baton, but the team hasn't agreed on exactly when that should happen. One starts too early, the other drops the baton. This is exactly what often happens in end-to-end processes when interfaces aren't clearly defined—one of the most common reasons why an end-to-end approach fails in practice!

The term "end-to-end" is mentioned more and more frequently in business contexts, yet not everyone knows what it really means. My colleague Phil Färbers hit the nail on the head in his article End-to-End Processes: What It Really Means: “An end-to-end process describes a workflow from the initial trigger to the final result, following the value stream rather than the organizational chart.”  

How do I map an end-to-end process?

Let’s ask the follow-up question that often comes up in process workshops: How do I map an end-to-end process in a management system so that everyone involved knows when it’s their turn? How do I clarify who passes the baton and when?

Since end-to-end processes are intended to highlight interfaces , the word itself reveals the solution: an interface is created wherever you make a cut. Whether it works depends on how precisely that process cut was made.

By cleanly breaking down the end-to-end process into sub-processes, which are then linked together, you create a comprehensive and complete picture of the process from start to finish and the associated sub-processes – both in the horizontal (end-to-end view) and in the vertical (deep dive into sub-processes).  

The following graphic illustrates this exact interplay between the end-to-end view and the level of detail in the sub-processes:

Source: Ariadne, graphic from process workshops during onboarding

The "mammoth process" pitfall

Let's take an example: End-to-end processes like lead-to-cash span multiple departments: marketing, sales, finance. This is intentional, and that is precisely where their value lies. However, you cannot map an end-to-end process as a single mammoth process and then expect it to be followed in practice.

If end-to-end processes are not broken down at all, employees get lost in the big picture. A person who performs a sub-process daily does not need an overview of eight departments. They need clarity on what they should do and when, what happened before them, and who they need to hand off to. Dirk Stähler1 aptly calls these mammoth processes "functional process graveyards": documentation created for compliance that has no steering effect because it lacks the necessary segmentation.  

To avoid this effect, documentation needs to be much more detailed and practical than is often the case, so that the process remains usable for employees and manageable for process owners. The goal of end-to-end process documentation is therefore to provide control for process owners on the one hand and create useful content for the roles and departments executing the tasks on the other.  

A brief digression: the RACI model

To distinguish between those who are responsible and those who are executing, the RACI model by Smith, Erwin & Diaferio is helpful2. This model uses four classifications: Responsible, Accountable, Consulted, and Informed.

According to RACI logic, the process owner fulfills the role of Accountable. This person is solely responsible for the decisionsmade to change and optimize the process. Important: We are talking about one person, because experience shows that when multiple people are responsible, no one feels responsible.

As the name suggests, the executing roles refer to the people who are actually involved in the implementation (Responsible). The model uses Consulted to refer to potential stakeholders who provide subject matter expertise during the process decision-making stages. And Informed refers to the groups of people who do not play an active role in the process, but rather hold a supporting function.

How do I properly define end-to-end processes?

Now that the question of responsibility has been clarified, back to the core topic: If end-to-end processes lack a foundation of cleanly defined sub-processes, they become nothing more than a facade. This means that while we may have a nice overview of the overall process, we cannot extract any usable information from the sub-processes because they contain multiple responsibilities, gaps, or ambiguities.  

The good news: Clean segmentation and end-to-end thinking are not contradictions, but two sides of the same coin.

Departments often think in silos rather than in process chains. Every department documents "its part" – which is the first important step! However, interfaces with other departments are often left undocumented because they are viewed as someone else's responsibility or have not been clearly defined. This frequently leads to end-to-end processes being segmented incorrectly or not at all.

The most common segmentation mistakes  

  • Too granular: Individual work steps are set up as independent processes.
  • Too broad: A massive process with 20 steps covers eight departments, and no one can keep track of who is responsible for what and when.
  • Focusing on the organizational chart instead of the value stream: End-to-end processes do not need to be assigned to a single department; instead, they should be intentionally staffed with roles from various areas.  
  • Strategies as processes: "Digitalization" or "building an employer brand" are not processes.  

A proven criterion for the right segmentation

The boundary between two processes lies where the core business object changes – a lead becomes a quote, and a quote becomes an order.1 As long as the same object is being worked on, it belongs in one process.  

How do I implement this segmentation in practice?

What sounds clear in theory can be implemented structurally, for example, directly in Ariadne. The end-to-end process can be visualized very effectively using a process overview . This helps to identify messy interfaces and correct them later in the relevant sub-processes.

If the graphic only depicts a portion of the end-to-end process, a link to a complete view is a good option. In the end-to-end view, you can then jump into the individual processes. As a rule of thumb, we recommend a process size of 10–12 steps. This can look like this in the process overview:


Source: Ariadne, process overview graphic from the consulting demo

It is important that the sub-processes function as independent, cleanly defined units and are connected to preceding and subsequent links within the other processes and the entire end-to-end process.

How can I get started with E2E in concrete terms?

Take a look at your process documentation and answer the following questions:

  • Is there an end-to-end view that provides a bird's-eye perspective?
  • How are your current end-to-end processes structured?  
  • Are these further broken down into sub-processes that are logical and useful for employees?
  • How many of your processes also take upstream and downstream processes into account?  

My final recommendation

Conduct an end-to-end interface workshop as a targeted format for uncovering gaps. This is particularly suitable for departments where there is ambiguity regarding interfaces. This ensures that the baton isn't dropped during the next handoff, but is passed on smoothly.

Sources

1) Stähler, Dirk (2019). End-to-End-Modellierung im BPM: Wie ein stabiles Prozessmodell entsteht, Computerwoche

2) Smith, M. L., Erwin, J., & Diaferio, S. (2005). Role & Responsibility Charting (RACI), Project Management Forum

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